March 20, 2009

Client Spotlight: Doctor Easy Medical Products

Elephant%20Ear%20Washer.jpgCongratulations to Doctor Easy Medical Products! They recently registered trademarks for a name and logo with the Florida Department of State, Division of Corporations. They registered the same trademark and logo with the United States Patent and Trademark Office in November 2008.

The Elephant Ear Washer and logo depicting a blue elephant spouting water from its trunk identifies a product that Doctor Easy produces. The product is an ear-washing device, which incorporates a pump spray bottle and a plastic “elephant trunk” tube that is long and flexible.

Have you considered registering a trademark? Before seeking federal or state registration, you may want to determine the geographic area you’ll use the mark and how much you are willing to pay for the application fee. For a federal registration, filing fees are $275 per class of goods/services. For a Florida registration, filing fees are $87.50. Filing fee costs differ from state to state.

For more information on state and federal trademarks, contact a trademark attorney.

March 13, 2009

Client Spotlight: Worthington Millwork

WORTHINGTON

Worthington Millwork, based in Jacksonville, Florida, specializes in the design of architectural columns. Their website features a user-friendly approach to custom-designing columns; clients use the “3-Step Column Builder” to chose the base, column, and capital combination.

In addition to receiving trademark registration for their logo earlier this year, the company has recently been issued a Certificate of Trademark Registration from the U.S. Patent & Trademark Office for their name: Worthington. The mark consists of standard characters without a claim to any particular font, size, style, size, or color. This means that parties intending to use the name in any context--for example, over the radio, in different colors, or different fonts--will have to receive permission from Worthington Millwork.

Trademark registration includes many benefits such as the right to file a Complaint in federal court. By registering their name, Worthington has ensured that others will not be able to use it in the same class of goods or services. Improper use would lead to customer confusion and Worthington would have the power to take legal action. Thus trademark registration protects the company. Registration also protects the consumer by discouraging impostors from marketing inferior goods or services under the same name.

Are you interested in registering your company name or logo? Contact a trademark attorney for advice and help with the process.


March 2, 2009

Client Spotlight: Worthington Millwork

Logo%20on%20Blue%20Bkgrnd.JPGWorthington Millwork, based in Jacksonville, Florida, specializes in the design of architectural columns. Their website features a user-friendly approach to custom-designing columns; clients use the "3-Step Column Builder" to choose the base, column, and capital combination.

The logo you see here has recently been issued a Certificate of Trademark Registration from the U.S. Patent & Trademark Office. In addition to the logo's design, the colors, blue and white, are essential features of the trademark.

First used in commerce in 1985, the mark identifies the brand and appears on the Worthington Millwork website, as well as their on their product catalog and company literature. For nearly 20 years, Worthington Millwork has been providing residential and commercial customers with architectural columns, wall niches, and many other functional and decorative architectural details.

Registering your company name or logo provides several benefits such as notice of your ownership and allowing you to bring an action in federal court if someone uses your trademark with the same goods or services for which it is registered.

Do you have a unique logo or name for your business? Consider contacting a trademark attorney to help with the process.

January 16, 2009

Client Spotlight: Metro Diner

metro_diner.JPG

Congratulations to Metro Diner, a local restaurant in the historic San Marco neighborhood in Jacksonville, Florida! They have registered three trademarks with the State of Florida: their name, their logo, and their slogan, "Where The Locals Eat."

The logo, as you can see, is in the signature dark and light green colors. Their slogan is very a propos to their typical customers who crowd the diner for breakfast and lunch.

Protect your business identity--register your trademarks today. Contact a trademark and business attorney to help you through the process.

December 17, 2008

Client Spotlight: Cuba Libre Bar

The Cuba Libre Bar name and logo are now trademarks registered with the State of Florida. It is being used by Havana-Jax Café, a Latin-themed restaurant in Jacksonville, Florida, to identify its bar and nightclub.

Contrary to common belief, registering a trademark with the State is not often as simple as filling out a form, writing a check for $87.50, and waiting for the Certificate of Registration. First, every line in the trademark application has legal significance. Every situation is different--NEVER copy the someone else's forms, even if their application was eventually approved for registration.

Second, the State may request additional information prior to making a decision. The State is seeking your legal argument in support of registration of your trademark. Your written reply must cite controlling case law, statutes, or both.

Third, if your application is rejected, your $87.50 filing fee (per class of goods/services your trademark will be identifying) is not refundable.

For help determining whether you have a trademark eligible for registration in your state, filing the application, and responding the the State, consult a trademark attorney.

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December 1, 2008

Client Spotlight: Royal Sudoku, for Nancy Battige

The "Royal Sudoku" trademark is used to identify a unique Sudoku game board. The trademark was registered to Nancy Battige on November 27, 2007 at the U.S. Patent & Trademark Office. Congratulations, Nancy!
If you have a trademark you would like to have registered, contact me.

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November 26, 2008

Client Spotlight: Elephant Ear Washer, for Doctor Easy Medical Products

Doctor Easy Medical Products' trademark, seen above, was recently registered with the U.S. Patent & Trademark Office. This logo is used to identify a product with a plastic tube that directs a stream of fluid into the ear to flush out ear wax. The inspiration for the term "elephant" came from the fact that the plastic tube was long and flexible, resembling an elephant's trunk.

This logo helps consumers identify Doctor Easy Medical Products as the authentic source for the ear washer, as well as other health & beauty products. To register a logo, name, or slogan that helps consumers identify your goods or services, consult with a trademark attorney.

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November 5, 2008

Client Spotlight: Wymoo, for Brent Cinnamond

This logo is now a registered trademark at the U.S. Patent & Trademark Office. It is being used by Brent Cinnamond in connection with his company, Wymoo International, the name of which is also a federally registered trademark. Wymoo performs background investigation and research services. In particular, it focuses on background checks on potential mates/spouses who find each other through on-line dating services.
I encourage you to visit the Wymoo International webpage, to see how the (R) symbol is being used to provide notice to the public that "Wymoo" is a federally registered trademark.

If you have a trademark you would like registered with the USPTO or with the State of Florida, I would be happy to help you.

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