"You got the right one baby!"
"The breakfast of champions”
“Reach out and touch someone”
These are slogans that identify Pepsico, Wheaties, and AT&T. Slogans and jingles can add enormous value to your business or brand by generating consumer good will and awareness. Not only will customers associate the slogan with your product or service, but the slogan may also evoke positive feelings. How many times have you had Mazda's "Zoom zoom zoom" song stuck in your head all day?
A trademark identifies the source of origin of goods or services. However, trademark registration is not limited to names and logos. You can also register a
slogan.
In order to register a slogan as a trademark, the slogan must have acquired a distinctive character as a consequence of use and the slogan must associate, in the eyes of the public, between the goods or services and their origin.
For more information about obtaining trademark registration for a slogan, contact a competent trademark
attorney.
